斯科特·贝德伯里,斯蒂芬·芬尼契尔.《品牌新世界》.北京:中信出版社,2004.
迈克尔·布兰丁.《可口可乐内幕》.尤云峰译.济南:山东文艺出版社,2013.
斯蒂芬·丹宁.《故事的影响力》.刘莉译.北京:中国人民大学出版社,2010.
帕特里克·汉伦.《品牌密码》,冯学东等译,北京:机械工业出版社.2007.
斯蒂芬·金.《写作这回事:创作生涯回忆录》.张坤译.上海:上海文艺出版社,2014.
罗伯特·麦基.《故事:材质、结构、风格和银幕剧作的原理(第1版)》.周铁东译.天津:天津人民出版社,2014.
约翰·奈斯比特.《大趋势》.孙道章译.北京:新华出版社,1984.
丹尼尔·平克.《全新思维:决胜未来的6大能力》.高芳译.杭州:浙江人民出版社,2013.
安妮特·西蒙斯.《说故事的力量:激励、影响与说服的最佳工具》,吕国燕译.北京:化学工业出版社,2009.
安妮特·西蒙斯.《故事赢家》.北京:东方出版社,2009.
Ferrell,William K.Literature and Film as Modern Mythology.PraegerPaperback,2000.
Gabriel,Yiannis.Myths,Stories,and Organizations:Premodern Narrativesfor Our Times.New York:Oxford University Press,2004.
Godin,Seth.All Marketers Are Liars:The Power of Telling Authentic Storiesin a Low-Trust World.New York:Portfolio,2005.
Godin,Seth.Tribes:We Need You to Lead Us.Brilliance Audio onMP3-CD,2008.
Haven,Kendall F.Story Proof:The Science Behind the Startling Power ofStory.Westport,CT:Libraries Unlimited,2007.
Lakhani,Dave.Persuasion:The Art of Getting What You Want.Wiley,2005.
Lipman,Doug.Improving Your Storytelling:Beyond the Basics for AllWho Tell Stories in Work or Play.Little Rock,AR:August House,1999.
Margolis,Michael.Believe Me:Why Your Vision,Brand,and LeadershipNeed a Bigger Story.New York:Get Storied Press,2009.
Mathews,Ryan,and Watts Wacker.What's Your Story?:Storytelling toMove Markets,Audiences,People,and Brands.Upper Saddle River,NJ:FT Press,2008.
Maxwell,Richard,and Robert Dickman.The Elements of Persuasion:Use Storytelling to Pitch Better,Sell Faster,&Win More Business.1sted.New York:Collins,2007.
Porter,Michael E.On Competition.Updated and expanded ed.Boston:Harvard Business School Pub.,2008.
Reeves,Rosser.Reality in Advertising[1st Borzoi ed.].New York:Knopf,1961.
Smith,Logan Pearsall.Afterthoughts.London:Constable,1931.
Vincent,Laurence.Legendary Brands:Unleashing the Power of Storytellingto Create a Winning Marketing Strategy.Chicago:DearbornTrade Pub.,2002.